• Why Coaching?
  


• What is a Marketing Coach?
  


• How long will the planning process take?
  


• When can I expect to see results?
  


• What is the fee structure?
  


• What is an IMU certified professional?
  

Social Media Marketing Plan

Our Social Media Marketing Plan will be custom designed for you to build brand-awareness, influence the acceptance and promotion of your website and offerings; and generate web site traffic, viral buzz and incoming links to web site for search engine optimization purposes.

Our planning phase includes the following:

• One-on-One coaching with a Professional Business Coach to help define, achieve and exceed business goals.

• Recommend website enhancements. 
We will identify website goals; consult on visual design, winning content and search engine optimization.


• Develop a description of the clients’ goals and objectives.
  We will review the key objectives we need to accomplish with the social campaign and discuss the detailed messages you want to roll out.
  
  
• Identify target audience.
  We will discover the audience we want to focus on and outline the social elements we feel will have the greatest reach for short-term viral discussion and long-term impact.
  
  
• Recommend social media tools, campaigns and approach.
  We will identify what each tool is intended to accomplish from brand building to conversion tactics and which tools will have which messages. We will also begin to identify the time commitments needed for the specific campaigns and ongoing implementation resources required to see the desired results.
  
  
• Create an implementation plan.
  Create an implementation calendar/roll out schedule and tie each tactic to other marketing opportunities where applicable (on-air interviews, etc.).  One of the biggest pitfalls is to launch everything at once; staggering the tactics and tying social elements to other marketing initiatives strengthens the longevity and success of the project.
  
  
• Set milestones and metrics we plan to use for tracking the success of the campaigns on each medium. Some applications are open source tools with low or no fee and other monitoring applications require a monthly licensing fee for generating reports.
  
  
• Establish a review and delivery process.  Create a review schedule and process analysis that will be done by the implementation team.  This review process is meant to help parties involved understand the metrics and how to adjust items based on the results during the review.
  
  

The plan will be developed by our experienced marketing staff that have years of experience in both traditional and emerging online marketing channels and content development.